The Invisible Luxury Naia Delivers

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At Bradford Custom Homes, wellness goes beyond aesthetics. It is built into the systems behind the walls. Clean air, purified water, controlled humidity, and healthier materials are all part of creating a home that supports how you live and how you feel. This is why we believe health is the new luxury.

Naia by Everpure Home reinforces what wellness driven building looks like in practice. Designed to help reduce chlorine, sediment, lead, microplastics, and other common contaminants, this system supports cleaner water at every touchpoint throughout the home, from drinking and cooking to bathing and daily living.

This product embodies the philosophy, where performance and wellness work best together when built into the design from the ground up. Because what you can’t see often matters most.

Water As A Foundation To
Wellness At Home

Naia's combination of water purification, performance, longevity, and experience delivers unmatched peace of mind to both builders and homeowners alike.

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Why Bradford Chooses Naia

Bradford Robinson had early access to Naia by Everpure Home. The system was tested at Project Golden Leaf, a wellness-minded luxury home built in Georgia.

At Project Golden Leaf, we just completed the installation of the Everpure whole-home water filtration system, and it’s one of those features that you don’t see but changes everything. This isn’t a basic filter. This is commercial-grade water treatment, the same standard trusted in hospitality and high-performance environments, now built directly into the home. It all ties back to a bigger philosophy here: what you don’t see matters most. Wellness isn’t just about how a home looks, it’s about how it performs every single day.

Bradford Robinson

Why Bradford Chooses Naia

Bradford Robinson had early access to Naia by Everpure Home. The system was tested at Project Golden Leaf, a wellness-minded luxury home built in Georgia.

At Project Golden Leaf, we just completed the installation of the Everpure whole-home water filtration system, and it’s one of those features that you don’t see but changes everything. This isn’t a basic filter. This is commercial-grade water treatment, the same standard trusted in hospitality and high-performance environments, now built directly into the home. It all ties back to a bigger philosophy here: what you don’t see matters most. Wellness isn’t just about how a home looks, it’s about how it performs every single day.

Bradford Robinson

Why Bradford Chooses Naia

Bradford Robinson had early access to Naia by Everpure Home. The system was tested at Project Golden Leaf, a wellness-minded luxury home built in Georgia.

At Project Golden Leaf, we just completed the installation of the Everpure whole-home water filtration system, and it’s one of those features that you don’t see but changes everything. This isn’t a basic filter. This is commercial-grade water treatment, the same standard trusted in hospitality and high-performance environments, now built directly into the home. It all ties back to a bigger philosophy here: what you don’t see matters most. Wellness isn’t just about how a home looks, it’s about how it performs every single day.

Bradford Robinson

Meet Naia

Naia is engineered to treat and reduce contaminants to purify the water that flows through every part of your home, keeping it fresh and rejuvenating with every drop.

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Professional-grade water filtration technology.

Naia reduces contaminants like PFAS, microplastics, lead, chlorine, and more to provide crisp water to every corner of the house. Its elegant design elevates the utility room while protecting investments like faucets, tiles, and water-based appliances.

Refined, refreshing water to your whole home.

Naia delivers a fresh sip every time, but that doesn’t just stop at the glass. From bathing to cleaning and all the other ways we use water in the home, Naia ensures that every drop is consistently fresh.

Easy to set up, easier to maintain.

The Naia water treatment appliance is simple for a professional to install, and comes with white-glove service that stays for the entirety of home ownership*. Naia is IoT-enabled with smart safeguards built in, so you’ll always be in the loop. Your real-time dashboard monitors water performance, detects leaks, prevents floods, and even self-diagnoses. *This service is guaranteed for the home ownership of the original appliance purchaser only

Professional-grade water filtration technology.

Naia reduces contaminants like PFAS, microplastics, lead, chlorine, and more to provide crisp water to every corner of the house. Its elegant design elevates the utility room while protecting investments like faucets, tiles, and water-based appliances.

Refined, refreshing water to your whole home.

Naia delivers a fresh sip every time, but that doesn’t just stop at the glass. From bathing to cleaning and all the other ways we use water in the home, Naia ensures that every drop is consistently fresh.

Easy to set up, easier to maintain.

The Naia water treatment appliance is simple for a professional to install, and comes with white-glove service that stays for the entirety of home ownership*. Naia is IoT-enabled with smart safeguards built in, so you’ll always be in the loop. Your real-time dashboard monitors water performance, detects leaks, prevents floods, and even self-diagnoses. *This service is guaranteed for the home ownership of the original appliance purchaser only

Professional-grade water filtration technology.

Naia reduces contaminants like PFAS, microplastics, lead, chlorine, and more to provide crisp water to every corner of the house. Its elegant design elevates the utility room while protecting investments like faucets, tiles, and water-based appliances.

Refined, refreshing water to your whole home.

Naia delivers a fresh sip every time, but that doesn’t just stop at the glass. From bathing to cleaning and all the other ways we use water in the home, Naia ensures that every drop is consistently fresh.

Easy to set up, easier to maintain.

The Naia water treatment appliance is simple for a professional to install, and comes with white-glove service that stays for the entirety of home ownership*. Naia is IoT-enabled with smart safeguards built in, so you’ll always be in the loop. Your real-time dashboard monitors water performance, detects leaks, prevents floods, and even self-diagnoses. *This service is guaranteed for the home ownership of the original appliance purchaser only

  • Pre-Filtration

    Advanced Fibredyne technology provides a first layer of filtration for all water coming into the home, reducing key contaminants like sediments, microplastics, chlorine, chloramine, PFAS, and more.

  • Membrane Filtration

    Naia reduces water hardness, Total Dissolved Solids (TDS), heavy metals, and lead with state-of-the-art filtration.

  • Balancing Cartridges

    Naia includes Everpure cartridges with technology that is used in commercial environments. Our balancing cartridges give the filtered water great taste and feel while also protecting against possible corrosion.

  • Flow-Through Tank

    Naia’s flow-through tank ensures seamless water delivery at consistent pressure that never runs out.

  • Smart Connectivity

    Offers in-depth diagnostics, maintenance data, and remote leaks detection and water shut-off system.

  • Pre-Filtration

    Advanced Fibredyne technology provides a first layer of filtration for all water coming into the home, reducing key contaminants like sediments, microplastics, chlorine, chloramine, PFAS, and more.

  • Membrane Filtration

    Naia reduces water hardness, Total Dissolved Solids (TDS), heavy metals, and lead with state-of-the-art filtration.

  • Balancing Cartridges

    Naia includes Everpure cartridges with technology that is used in commercial environments. Our balancing cartridges give the filtered water great taste and feel while also protecting against possible corrosion.

  • Flow-Through Tank

    Naia’s flow-through tank ensures seamless water delivery at consistent pressure that never runs out.

  • Smart Connectivity

    Offers in-depth diagnostics, maintenance data, and remote leaks detection and water shut-off system.

Stages of Treatment

Most filtration systems are great at one thing. Naia is engineered for multi-step professional grade filtration throughout the entire home.

Pre-Filtration

Advanced Fibredyne technology provides a first layer of filtration for all water coming into the home, reducing key contaminants like sediments, microplastics, chlorine, chloramine, PFAS, and more.

Membrane Filtration

Naia reduces water hardness, Total Dissolved Solids (TDS), heavy metals, and lead with state-of-the-art filtration.

Balancing Cartridges

Naia includes Everpure cartridges with technology that is used in commercial environments. Our balancing cartridges give the filtered water great taste and feel while also protecting against possible corrosion.

Flow-Through Tank

Naia’s flow-through tank ensures seamless water delivery at consistent pressure that never runs out.

Smart Connectivity

Offers in-depth diagnostics, maintenance data, and remote leaks detection and water shut-off system.

Contaminant Reduction

Naia is designed to reduce contaminants and soften water hardness to keep it fresher and more rejuvenating with every drop.

0%

0%

HARDNESS REDUCTION

>0%

>0%

PFAS REDUCTION

>0%

>0%

LEAD REDUCTION

0

0

CHLORINE NON-DETECTABLE

Get More Details on Naia

Naia by Everpure Home is shipping to select locations . For inquiries, please reach out to our team using the details below.

Office

5500 Wayzata Blvd, Suite 900, Golden Valley, MN 55416

Email

everpurehome@pentair.com

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Office

5500 Wayzata Blvd, Suite 900, Golden Valley, MN 55416

Email

everpurehome@pentair.com

Telephone

TBD

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Get on the Waitlist for Naia

Naia by Everpure Home will be available to limited builders and locations starting in February 2026. For inquiries, please reach out to our team using the details below.

Office

5500 Wayzata Blvd, Suite 900
Golden Valley, MN 55416

Email

everpurehome@pentair.com

Telephone

TBD

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